Target-market intelligence
Define your ideal customer profile, map relevant companies and identify the roles most likely to influence a buying decision.
B2B SALES DEVELOPMENT · UK
We help grow profits and pipelines.
Practical, structured business development for ambitious B2B SMEs. Find the right prospects, start better conversations and build a repeatable route to growth.
Targeted prospectingPrioritise the businesses most likely to fit.
Consistent executionBring structure and rhythm to outbound activity.
Clear reportingUnderstand activity, response and next steps.
WHAT WE DO
Build a better route to your next customer.
Northwards Revenue supports B2B businesses that have a strong offer but need more time, structure or capacity to create new commercial opportunities.
Outbound campaigns
Develop tailored messaging and carefully targeted outreach that gives prospective customers a relevant reason to engage.
Lead qualification
Follow up with prospects, handle initial questions and help identify which conversations deserve your sales team's attention.
Pipeline development
Bring consistency to prospect tracking, next actions and reporting so opportunities are visible rather than lost in the inbox.
Sales process design
Create practical templates, workflows and playbooks that make business development easier to repeat and improve.
Outsourced capacity
Add focused business development support without immediately committing to a full-time internal sales hire.
OUR APPROACH
Clear thinking. Consistent action.
Every engagement starts with understanding your offer and your market. The work is then shaped around the outcomes that matter to your business.
STEP 01
Understand
Learn your products, customers, value proposition, commercial goals and capacity.
STEP 02
Focus
Agree target sectors, account criteria, decision-maker roles and the right message.
STEP 03
Execute
Run controlled outreach and follow-up, recording responses and meaningful next steps.
STEP 04
Improve
Review results, learn what resonates and refine the approach with you.
FOUNDER-LED
NR.
Commercial focus · Structured execution
ABOUT THE FOUNDER
Built around real-world sales experience.
Northwards Revenue is being built on a simple belief: business development works best when good research, relevant messaging and consistent follow-up work together.
Founder Callum Pearson has worked in B2B sales and business development across commercial and industrial markets. His experience includes opening new accounts, managing high-volume prospecting, tailoring outreach to different audiences and building structured follow-up processes designed to turn activity into commercial conversations.
In a previous sales role, Callum reported closing more than 350 deals and generating £1.45m in new-business revenue over a 12-month period. These are historical results from previous employment, not results achieved by Northwards Revenue or a promise of future performance.
The approach is practical rather than theoretical: understand what the client sells, identify who is likely to need it, make the case for a conversation, and keep the next step clear.
“Good business development isn't just more activity. It's the right activity, aimed at the right people, followed through properly.”
Northwards Revenue is designed to work alongside the client's existing team and systems, with clear communication, agreed priorities and transparent reporting throughout.
Your next customers won't find themselves.
Let's talk about your market, your goals and where a more structured pipeline could help.
COMMON QUESTIONS
Good work starts with clarity.
Who do you work with?
Primarily B2B SMEs with a clear product or service, a defined customer base and capacity to take on additional work.
Do you specialise in one industry?
The approach can be adapted to different B2B sectors. Each engagement begins by checking whether the market and offer are a sensible fit.
Can you work with our existing CRM?
Where practical, work can be designed around your existing CRM and sales processes rather than adding unnecessary systems.
Can you guarantee a certain number of sales?
No responsible provider can guarantee sales outcomes. Scope, activity, reporting and success measures are agreed up front, and results are reviewed transparently.
How does an engagement start?
With an initial conversation about your offer, current sales process, target market and what you want to improve. A suitable scope can then be discussed.
Do you contact prospects on our behalf?
Potentially, subject to an agreed scope, appropriate permissions, compliant data practices and suitable access to the client's systems.
START A CONVERSATION
Let's find your next growth opportunity.
Tell us a little about your business and what you'd like to improve. We'll use your message to understand whether our approach could be a fit.
Prefer a direct conversation?
Use the form and suggest a suitable time for a call.
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